About Project

The overall objective of the Action is to promote and strengthen the EU integration and approximation process in Serbia, with a specific focus on Western Serbia and Šumadija, by enhancing the contribution of civil society.

The Action aims to address challenges in communication and awareness regarding EU integration, particularly in the underrepresented. It recognizes the existing disparities in information, sentiments, and participation, especially among youth, and aims to rectify these issues through targeted communication campaigns and support for local CSOs.

The strategy involves simplifying EU-related information, adapting communication to be more audience-centric, and leveraging local CSOs to bridge the information gap. By supporting sub-granting initiatives, the Action seeks to empower local organizations in Western Serbia and Šumadija to actively engage with the public, dispel myths, and promote the benefits of EU accession.

The Action aligns with the priorities outlined in the Call, focusing on enhancing CSOs' advocacy role in communication, promoting EU values, and supporting youth participation. It aims to contribute to regional development by complementing existing EU initiatives, national projects, and efforts by utilizing its network, expertise, and coordination with relevant stakeholders. In summary, the Action aims to foster positive attitudes toward EU integration, particularly in underdeveloped regions, by strategically addressing communication challenges, supporting local CSOs, and aligning with existing regional development initiatives.